Insights That Shape Digital Futures

Digital marketing (a.k.a. online marketing or Internet marketing) is one tool you can’t afford not to have in your marketing toolbox. In 2014, a strong brand messaging strategy paired with a ...

The Importance of Branding Branding is one of the most important aspects of any business, large or small. Branding is the art of aligning what customers think about a company with what the ...

Does Your Company Struggle to Find and Retain Quality Employees? Now more than ever before, potential employees research a company online before applying for a job. What does your company’s ...

Tips for How to Measure ROI on Social Media The purpose of your online presence and social media marketing is to build your business. How do you know if your online efforts are resulting in ...

The Importance of Social Media for Business Facebook -- the social media network that forever changed how individuals, businesses, nonprofit organizations, and even government agencies ...

Creative Uses for Infographics Every office has its list of highly repetitive tasks. For companies that office in a downtown high-rise or unique or difficult-to-find places (i.e., a former book ...

Tips on How to Generate Business Leads on Twitter Twitter is a powerful, robust marketing tool that allows companies to connect with prospective customers, engage them in conversations and ...

5 Tips to Generate Business Leads on LinkedIn Social media marketing can no longer be ignored. According to the British Assessment Bureau, LinkedIn has more than 70 million users and 64 percent ...

Create a Corporate Social Media Policy Social media is an invaluable asset to any brand -- when used properly and responsibly. It takes just a few seconds to craft 140 characters into one ...

Frozen Fire's New Office Since Frozen Fire began in 1999, we have experienced extraordinary growth in both our client base and our internal team. With that growth, we needed an office space that ...

What is Marketing Automation? Marketing automation is a term commonly thrown around in marketing circles, but what exactly is marketing automation? Simply put, it is the software tool that ...

“We’ll see the majority of platforms become more image-centric, including Facebook (photos and micro videos), Twitter (vine), etc. The visual search trend will reach a new height in 2014. This ...